Designologie | Vytelle
3018
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Vytelle Category: Identity, Print

Client
Vytelle
About

Shortly after Cogent IVF was acquired by Wheatsheaf they went through a rebrand. The new name Vytelle comes from the combination of the words Vital and “elle”,  greek for sun ray. The new logo mark makes nod to forward motion and the sun. The color story was inspired by sun and sky, also making strong contrast.