Designologie | Sierra Delta Brand Mark

Sierra Delta Brand Mark Category: Identity

Sierra Delta

Sierra Delta aims to connect high-quality service dogs with veterans placing emphasis on the physical and emotional wellness of our nation’s veterans. Sierra is S and Delta is D in the NATO phonetic alphabet. The S and D stand for “service dogs.” The mission to serve military veterans is emphasized utilizing the NATO letters.


The mark itself is strong unionizing military service and the dependence on the service dog, all while encompassing ambiguity. The mark can stand on its own, but coupled with the worn letters, the entire logo has an emotive, rough, fought-for feel.